Delivery Options:. Free delivery over; Standard delivery. Key Locations:. UK Standalone Stores:. Head Office Address:. Head Office Telephone:. PR Company:. Chief Executive:. Fran Horowitz CEO. Merchandising Director:. Tyler Valladolid. Creative Director:. Chris Vestal. There was none nearer than seven or eight miles from our place, and I conceived the idea that I could establish myself in the business.
I immediately went to work with a carpenter, and by the end of July, I had a building twenty by forty feet, with shelving and counter complete. I had already gone to St. Louis to a firm who were engaged in the business of furnishing country stores, and as I was entirely ignorant of what I needed, they selected a stock invoicing about two thousand dollars, on which I paid my three hundred dollars, and the balance they carried for me.
First, a wholesaler provided T. Second, although Hawkins had no experience in retail sales, the wholesaler was risking the credit, with no collateral. Third, Hawkins was all of twenty-one years old. The store was successful. As a good many rough characters visited the mountains, it was not considered safe to leave the store, a half mile from the nearest house, over night.
The next year, he married Catherine Patton, a well-bred woman from two old Southern families. Within a year, her health began to fail, and their doctor recommended that they move to a milder, drier climate. Hawkins sold up, and began preparing for a trip out West. By the time he was ready, he and Catherine had a baby, a boy named T. This was not the great emigration of the gold rush, ten years earlier. The Hawkinses saw other wagons only intermittently.
They expected to come across ample bison to shoot and eat, but found none; during the journey, they were able to kill only two antelope. Instead, they relied on trade with Indians, with other travellers, and with settlers.
There had recently been a notorious event, the Mountain Meadows massacre, in southern Utah, in which a hundred and twenty men, women, and children from Arkansas were killed by Mormon militias masquerading as Native Americans, and so the Hawkins party joined forces with another wagon train heading West from Illinois. But the Mormons they encountered as they neared Salt Lake were friendly, Hawkins wrote. As we had been living on bacon and salt meats, with no vegetables for so long, I sought out a large house which I thought gave promise of affluence.
I knocked on the front door, but received no answer, so I went to the back of the house, where under a tree sat a large, solid-looking man with a babe on each knee, while a dozen other children, from two to eight years, were playing around. Two women were washing clothes in the same tub, while a third was hanging them the clothes, not the women out to dry. It was my first view of polygamy. The man, as all others I met later, looked fat and happy, while all the women looked tired and careworn.
They travelled across the Bear River, and only then did they experience the kind of hardship and tragedy that all Western travellers had come to expect. In the Illinois company was a dare-devil of a young man, and when the cattle were well into the river he followed them on his horse.
He had about reached the middle, the horse swimming gallantly, when the man and horse suddenly disappeared. After a time the horse came to the surface further across, but we never saw the young man again. We camped on the bank and all hands turned out to search for the body. The ferryman assured us that it was entirely useless, that Bear River never gave up its dead. They traversed the Sierra Nevadas. Hawkins finally arrived in Mountain View in The health of Catherine Hawkins initially improved, but she died less than two years after the journey.
To some, this would have seemed like a cruel trick played by a malevolent god. But Hawkins decided to stay in California. I realized, however, that hard work and unceasing work was the only panacea for me. Hawkins bought two hundred acres just north of Gilroy and married Emma Day, the daughter of a farmer.
In , they had their first child, Charles, and by Hawkins was a father of four and a prosperous farmer. Though he was largely self-taught, that year he shipped, he wrote, ten thousand centals of wheat to San Francisco. Hawkins soon heard about a Colonel W. Hollister, who owned twenty-one thousand acres of agricultural land nearby. For many years, that land had been in the hands of Spanish clergy, after most of its Native American inhabitants had been expelled or drawn into the mission system.
When Mexico gained independence from Spain, much of it was given to Mexican soldiers and settlers. By the end, he had only a few thousand left, but when the Civil War began Hollister made a fortune selling wool that outfitted the Union Army. By , Hollister was ready to sell his property, part of a ranch known as San Justo.
Hawkins organized a group of local farmers to buy the parcel for three hundred and seventy thousand dollars. They split the land into fifty tracts, leaving a hundred acres in the center for a town site.
They were about to name the town San Justo when one of the men objected. Does every town in California have to be named after a saint? Hawkins had one more child, and gave up farming to establish the Bank of Hollister. Eventually, his five children had eleven children among them, and all but one thrived. She was my constant companion, and we loved each other with a devotion I had never known before.
He named it the Hazel Hawkins Memorial Hospital. I stood on its white stone steps, wondering what had happened. But first I had to wait. She was a new arrival, and a talkative one, having high expectations for the Scouts of Hollister.
While I waited, I flipped through the brochures on a table in the office. When I got a chance to talk to Taylor, I asked about the golden hills, commending the city for preserving them. Taylor was not so sure she agreed. It might not have been the official chamber-of-commerce line, but Taylor implied that the town would not mind anyone building on the hills. The recession had been tough, Taylor said, and they were looking for any bright spots.
There were too many tattoo parlors, she told me, and she lamented the karate studio that had recently closed under suspicious circumstances. But, she said, the town would soon have a Walgreens, and everyone was excited about that—no one more so than Debbie Taylor.
She asked me what brought me to Hollister, and I told her about T. Hawkins and my connection to him. I had no idea what she was talking about. She gave me the address—it was far from the site of the original building—and I left, the two of us marvelling at the lucky timing of my visit. They seemed baffled to see me. Then I saw a mother and her middle-school-aged son sitting on a couch, waiting their turn.
Loud hip-hop overwhelmed the room. It had been done with a confident hand, and the boy was thrilled. In , BBC acknowledged the trouble of having a fictitious history. In fact it is only part of creating a lifestyle brand, a kind of cultural myth that consumers can really engage with," academic director of the Oxford Institute of Retail Management, Jonathan Reynolds, told the BBC.
However, he noted it was all a "moot point" because teenagers didn't really care. Retail fans or Hollister truthers have also posted the story on Tumblr. Float on! The peasant top is light as air with plenty of boho flare. A photo posted by Hollister Co. Unsurprisingly, this made locals irate. Moreover, the Times reported Hollister Co. Breakin' for the beach 'cause there's nothing like blue skies and palm trees. Hollister is no stranger to backlash. In , the company was under fire for posting photos of frighteningly thin models the company ultimately deleted the photos.
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