Recommended for you. No comments yet. Sign in to comment on this article Not logged in before? Register for FREE guest access today. Related articles. News Intersnack picks up Popchips as market for snacks hots up TZ The flurry of dealmaking in the UK bagged snacks sector has continued unabated with Intersnack snapping up Popchips in Europe and other crisp makers subject to bid interest.
Formerly, the group also produced popcorn under the now discontinued Phileas Fogg brand. Financial details of the transaction were not disclosed. According to a Sky News report, the purchase price is believed to be in the tens of millions of pounds.
Tangerine, which is owned by private-equity group Blackstone, said the move was part of its strategy to focus on sugar-based confections. Popcorn brands now market themselves as healthier alternatives to potato crisps, reflecting consumers' growing appetite for foods containing lower quantities of sugar and salt.
Rising concerns about obesity, particularly in western markets, have also heralded the threat of a clampdown on marketing activity by snacking and confectionery companies. Propercorn, another popcorn manufacturer, sold a stake last year to investors including JamJar, whose partners include founders of Innocent Drinks, the smoothie producer. Watch Live. Butterkist makes even more of a name for itself when it hits the silver screen. Going from the big screen to the small one, we launched our first ever TV campaign.
Butterkist production is moved over to the new factory in Pontefract where it's stayed ever since.
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